Huddles were created by Product Guru to designed to help brands engage with the biggest retailers in their category and grow their business. Huddles allow brands and buyers to meet in a speed-dating style format in order to pitch their products.
As Product Designer & Manager, I was heavily involved in creating an identity for Huddles and projecting this within the Huddles app and website. Buyers used the Huddles app during the event to view their schedules, view brands products and information and perform follow-up actions such as requesting samples and messaging.
Huddles App
As the app would be used by multiple types of users, the consideration of the user experience was extremely important. This was recognised through the implementation of clearly labelled call to action buttons through out. The app would also be used in a fast-paced environment, therefore the actions required by the user had to require as minimal learnability as possible.
Huddles Website
Huddles Graphic Design
